Today I had a discussion with a prospect about the traffic on his website. He had been talking with another glass shop owner and they were trading numbers about how many visitors they were getting to their websites. When I asked how much of that traffic was coming from site visitors in his service areas. . .there was a silence on the phone. He had not been looking at the incremental growth of local traffic vs. overall traffic. (more…)

Don’t be fooled into thinking that because you serve a small geographic area, search engine optimization, or getting your website to the top of the search results isn’t important.

More and more consumers are turning to the internet for phone numbers, local services and information about what you do and where you’re located. The internet has become the telephone book for many of us. No longer do we thumb through the pages looking for a glass shop - instead we type “auto glass repair my-town, my-state” and choose the listing that looks most inviting. (more…)