When it’s time to buy new tires for our cars, most of us walk into the local tire store and choose a set of tires based on our own knowledge of which brands are best, the information shared by the resident tire expert and price. Which has the most impact on our decision-making process? Our own perceptions tend to weigh heavily on which brand we choose, even when the price is slightly higher. How do we gather this “product knowledge”. . .mostly from marketing driven tire manufacturers who market to consumers. Does it work? Absolutely. Most of us can name three tire manufacturers without hestitation.
]]>We started with revamping the look and content of their website. (more…)
]]>More and more consumers are turning to the internet for phone numbers, local services and information about what you do and where you’re located. The internet has become the telephone book for many of us. No longer do we thumb through the pages looking for a glass shop - instead we type “auto glass repair my-town, my-state” and choose the listing that looks most inviting. (more…)
]]>Time: 3:00pm EST til 4:00pm
Topic: Google Analytics - Analyzing the traffic on your website.
Hosts: Sandra Donaldson & Chris Brown
Cost: $29.95
Since early this year - February 2007, I have been holding monthly teleseminars designed specifically for independent auto glass shops to discuss marketing as it relates to the internet and how glass shops can best take advantage of the tools available. (more…)
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